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France/tourism

Published on September 5, 2014
Communiqué issued by the Ministry of Foreign Affairs and International Development
Paris, 3 September 2014

Twenty out of 20 in 2020: towards a French tourism strategy for 2020

The first session of the Tourism Promotion Council was held at the Quai d’Orsay on Wednesday 3 September, chaired by M. Laurent Fabius, Minister of Foreign Affairs and International Development.

The body is a tasked with proposing a strategy for French tourism for 2020, keeping up the momentum created by the tourism conference that ended on 19 June.

The Council brings together professionals, elected representatives and government representatives. M. Philippe Faure, Ambassadeur de France [honorary title], is its President-delegate.

The Minister will chair a plenary meeting every month, dedicated to one of the six chosen areas of work:

- gastronomy and oenology;

- destinations and brands;

- the digital sector

- hoteliery, business tourism and shopping tourism;

- hospitality, the media and communication;

- training.

Each session will be preceded by a series of hearings supervised by a group of rapporteurs. The rapporteurs for the first meeting, on gastronomy and oenology, will be Alain Ducasse, Joël Robuchon and Guy Savoy.

The Council expects to deliver its report in the first quarter of 2015. The diversity and calibre of its membership, the frequency of its meetings and the nature of its mission reflect the importance the government attaches to tourism. It is a strategic sector for our society and our economy, accounting for more than two million jobs and 7% of GDP, and France intends to act to strengthen its top global ranking./.

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