Best of France draws thousands to New York City
On September 26 and 27, the third edition of BEST OF FRANCE celebrated French excellence in a wide variety of sectors with hundreds of thousands of visitors in attendance. The event—chaired by Paul Bensabat, President of the Foreign Trade Advisors of France in North America, and Ariane Daguin, CEO of d’Artagan—brought together major French associations and organizations in New York in order to promote the image of France abroad.
On September 26, Minister of Foreign Affairs and International Development Laurent Fabius attended the inauguration of the event, which took place in the heart of Times Square, on Broadway. Among the stands attended by Minister Fabius was that of the French Tech village, where he spoke with a number of French startup companies.
President François Hollande was at BEST OF FRANCE on September 27, where he visited a variety of stands that showcased the best the country has to offer in areas such as gastronomy and tourism; technology and innovation; arts and culture; and for the first time this year, fashion.
The program included a local market, wine tasting, cooking classes, fashion shows, a hot-air balloon, autograph sessions, music from singer Dany Brillant and a performance by the world-famous cancan dancers from the Moulin Rouge.