French-American Digital Lab 2016
Both a creative and economic development program for startups and content creators of the cultural sector, the French-American Digital Lab was developed by the French Embassy in the United States and Business France.
The French-American Digital Lab is an expression of the French government’s commitment to supporting French digital startups in their international expansion.
Several criteria, including the international potential and the originality of each project, guided the jury’s selection process. The selected startups were chosen for their uniqueness in the US market, whether in the fields of music, fashion, the audiovisual sphere, or cultural tourism.
- Augmented Acoustics has developed a unique technical solution that enables live concert viewers to have an unprecedented, immersive sound experience, customizable and flexible according to their tastes and listening profile.
- INDUO® develops unique fabrics for fashion.
- Wakatoon creates coloring book pages which, with a single photo, can be turned into personalized cartoons.
- Wellcut allows brands, medias, and fans to share their favorite video moments instantly.
- Wonda VR enables users to create and publish interactive videos for virtual reality masks.
- 44screens creates singular interactive visiting experiences combining augmented reality, virtual reality, and games for cultural and historic sites.
Over the course of the 10-day program, these six startups will discover the American business environment through an intensive program of meetings, seminars and creative sessions, crafted with the goal of providing tools to adapt their products to the U.S. market. They will also receive individualized mentorship with experts from the cultural and digital sector and will have the opportunity to develop their network at major cultural institutions.
The French-American Digital Lab Session 2 incorporates sessions on the following topics:
Techniques for expansion in the U.S.
Business France, the French agency charged with the international development of French enterprise, will present practical information to help the participants envision their company’s growth in the U.S. over the next 12 to 36 months.
New methods for conceptualizing products
This workshop will offer participants an opportunity to gain insight into American consumers. Participants will produce conceptual prototypes adapted for American consumers using original design-thinking strategies.
Adapting the marketing strategy for American consumers
The American market for cultural-industry products has a unique structure, which entrepreneurs must master in order to successfully develop businesses in that country. StrategyHack has created a particular methodology to help participants define their marketing objectives and strategy so as to meet this challenge.
Storytelling and VR path
What distinguishes narrative techniques in the U.S.? Participants will have the opportunity to learn from leading authorities on the subject.
Fashion & Design path
Guided by seasoned experts, participants will explore the multiple up-and-coming modes of creation in Fashion and Design that have emerged thanks to the advent of dramatically new technologies.
Visits with businesses and consulting with experts
Throughout the course of the program, several off-site sessions will be organized at iconic New York tech companies, cultural institutions or designer’s studios. Professionals will discuss current trends and challenges in their field and give feedback to the participants on their products.
Many of the program’s timeslots are dedicated to individual meetings with institutions and major companies from the cultural sector, for product development brainstorming sessions and the possibility to develop lasting partnerships.
By bringing established business leaders together with pioneering entrepreneurs from both countries, Digital Lab will illuminate how technological advances are shaping and re-imagining our society.
2016 edition introductory video
The 2015 edition video
The 2016 edition of the French-American Digital Lab has been produced in partnership with the Brooklyn Fashion + Design Accelerator (BF+DA), a Pratt Institute initiative, and within the framework of the Paris-New York Tandem 2016. The French-American Digital Lab is also supported by Dassault Systemes , Havas and Orange.
The Cultural Services of the French Embassy promotes French arts, literature, cinema, digital innovation, language, and higher education across the US. Based in New York City, Washington D.C., and eight other cities across the country, the Cultural Services brings artists, authors, intellectuals and innovators to cities nationwide. It also builds partnerships between French and American artists, institutions and universities on both sides of the Atlantic. In New York, through its bookshop Albertine, it fosters French-American exchange around literature and the arts.
Business France North America, the French international business development agency, accelerates the growth of French companies in the US and Canada, through personalized services allowing entrepreneurs to efficiently adjust and thrive in one of the most challenging markets in the world.
French Tech New York – New York City was named a French Tech hub in June 2015. A French Tech hub is an “entrepreneurial ecosystem” structured to accelerate the development of French startups wishing to expand internationally and increase the attractiveness of French Tech to foreign entrepreneurs, investors, and local media.
FACE Foundation is an American nonprofit organization dedicated to supporting French-American relations through innovative cultural and educational projects. In partnership with the Cultural Services of the French Embassy, FACE promotes artistic, literary and educational exchange and collaboration between creative professionals from both countries.