A new plan to consolidate France as the world’s top destination
The new Interministerial Council for Tourism includes Ministers concerned, elected officials and sector professionals. During their meeting, Edouard Philippe, Prime Minister, presented the Government’s roadmap for tourism and the initial concrete measures to be taken.
Receive more tourists in order to create jobs
Initial results for 2017 are highly encouraging: estimates forecast an increase of over 5 million tourists between 2016 and 2017. In total, France should receive 89 million foreign tourists by the end of the year. The Government would like to set an ambitious objective: bring this figure up to 100 million by 2020 and increase the average length of stay in the country. This would lead to an increase in tourism revenue with another challenging objective: €50 billion in 2020 (as against the present €40 billion).
Eventually, this dual objective would enable the creation of 300,000 more jobs across Metropolitan and Overseas France.
6 priority fields of action
France’s attractiveness is based on the diversity of its offer in all fields: culture, tangible and intangible heritage, vitality of artistic creation, cultural and creative industries, language, art of living, etc. The Government is determined to reinforce such attractiveness by taking and supporting concrete measures in six priority fields:
- quality of reception at and security of sites: essential factors in ensuring tourist satisfaction and loyalty;
- structuring of the tourist offer: in order to attract growing numbers of international tourists;
- state support for investments: a fundamental component of the Government’s strategy;
- training and employment: both key to ensuring the quality of the service offer;
- support for information sharing and digitization: in order to improve the sector’s competitiveness;
- access to holidays for as many people as possible.
Initial measures to reinforce France’s attractiveness
At the meeting of the Interministerial Council for Tourism, on July 26, 2017, the Prime Minister announced the Government’s initial measures which will help to reinforce France’s attractiveness and enable the Government to achieve its objectives:
- limit the period for issuing visas to 48 hours in 10 new countries by June 2018;
- reduce waiting times at border control in airports to 30 minutes for European nationals and to 45 minutes for non-Europeans, as from January 1, 2018;
- draw up a maintenance plan for motorways between Île-de-France airports and Paris;
- prepare an investment plan for seaside and mountain resorts, in order to maintain the quality of the service offer and property;
- increase the number of apprenticeship contracts in the sector, in consultation with professionals;
- sign an EDEC (commitment to developing jobs and skills) agreement in 2018 in order to meet sectoral needs in terms of jobs and skills;
- mobilize public expertise to the benefit of territories in order to support local authorities’ tourism projects;
- facilitate tax-refund operations, at airports in particular in order to limit queues;
- launch the "DATAtourisme" platform in autumn 2017 to collect, standardize and disseminate information produced by local stakeholders in tourism in the form of open data;
- set up an interministerial framework agreement for the last quarter of 2017 aiming to support and promote the cultural tourism sector in France;
- organize the second National Overseas France Tourism Meetings on September 25, 2017 in order to set up a Council for Tourism in Overseas France.